Article writing should be a major part of your internet marketing strategy. In most cases, depending on the content, articles can greatly increase traffic to your web site. But there is a problem.

The internet was built for those of us who love to surf through the information rather than read volumes at a time. Since many people do prefer scanning, there is a pretty good chance your entire article will not be read. Visitors usually look for sentences or paragraphs that capture their attention, and then return to the search engines to continue surfing. If they happen to come across a poor or mediocre article, they will leave even sooner. You can bank on that.

So what does it take to get your visitors to read more than a few sentences and view your article as a quality resource? The answer is to provide a well written article with plenty of useful content. You can get more web site traffic by using the following tips.

1. Use Sub-headings

A good sub-heading can peak the curiosity of your visitors and get them to read more of your article. Do not try to be too cute. The sub-heading should be relative to your subject without overwhelming the content of article. The whole purpose of a sub heading is to lead the visitor to the next section of your article. Integrate your subheadings without allowing them to be distractions.

2. Use Bullets and/or Numbers

For whatever reason, people like lists. Most of us will take reading articles with bullets and numbers over those with long drawn out paragraphs. With so much information available today, attention spans are not what they used to be. People get bored very easily, so you must capture their attention fast and hold it. Formatting with bullets or numbers allow you to keep the pace and momentum of your article moving forward. Think in terms of the soundbytes you see on television; descriptive and catchy but very brief. Apply that to your article writing.

3. The Hook

Each paragraph of your article must hand off to the next one. Develop a main point for each paragraph without giving too much information away concerning the rest of the article. Think of each paragraph as steps that get your visitors to take action. The action in this case is you want them to continue reading your article and click on your web site link in the resource box. Give your readers just enough in each paragraph to get them to the end of your article.

4. Your Credibility

This by itself can determine your site traffic. If you are just starting out, the best credibility is to provide good content. The product or service you offer might be great but let us face facts: among millions of websites, people do not know you. Earning credibility does not happen overnight. It is going to require a steady flow of unique content before you stand out from the crowd so get started writing now.

Whether immediate or long term the point is get readers to go beyond just scanning your article. Utilize these tips while staying focused on providing informative content and watch your web traffic steadily increase.

We’ve had our first ‘negative’ experience since starting www.LensLocker.co.uk. Not one, but two of our orders did not came back! Obviously we have had a few occasions where parcels have turned up late, nonetheless, in such cases a quick call to the customer has confirmed that the lens or camera has been returned and the delay is with the courier.

Not this time around…..despite all of our efforts we have been not able to contact the customer on the phone, email or letter, and we now have recognized that we’re highly unlikely to retrieve our photography gear.

We’ve spent a couple of days feeling hopeful (maybe they will arrive!), frustrated, disappointed, angry and then very angry! I am now feeling resigned that this type of thing happens and hopeful the police, which are now involved, will have the ability to allow us to resolve this case.

As the whole experience leaves very bitter taste the only factor that we’re certain of is the fact that we must learn from this experience. What will we do in order to minimise the danger without deterring customers from using our services? So what can we provide when it comes to delivery and collection which supplies added assurance our equipment is going to be sent back? What further inspections are we able to do ahead of time to flag potential risks? These are things that have now been pushed very rapidly towards the top of my ‘to do’ list!

Despite this slight setback we still love our business and helping our customers. We’re ongoing to further develop the business and we our expanding our selection of equipment and our stock levels. We take great pride within the service we provide and we’re getting receiving great customer feedback. We are starting new and exciting offers, we are keeping our website fresh with new ad banners and pages and we are working with our designers to ensure we are getting the most from our stock and our website.

And also the best little bit of news now….we hit number two for several key phrases around the search engines like Google – pretty good for a company which is not even 6 months old.